Journal

Kalevala Muse

Laila Lindqvist

In our Kalevala Muse article series, we interview interesting people and delve into the stories behind their favourite jewelry.

This time we interviewed Laila Lindqvist, a Helsinki-based photographer, stylist, and creative whose style combines modern minimalism and colorful playfulness.

Hello Laila! How are you doing? What have you been up to lately?

I'm feeling very good today. I have recently moved into a new place and been settling in and decorating our new home. I've also spent time outdoors recreating myself, met lovely people and worked on fun projects.

All in all I'm feeling very grateful: I have been able to enjoy the springtime and the beginning of summer. I have a beautiful new home and, at times, peace of mind.

What kind of things do you find meaningful for you and what do you dream about currently?

I find most meaningful the things and activities where I can somehow be of help and have a positive impact in making the world a better place. Beautiful things, moments, words, the nature. I've become quite good in finding meaning and joy even in the simple, ordinary things in life.

Could you tell us more about your work as a photographer? How did you start and what do you like most about it?

I started to photograph around the time when the first digital cameras came to the market. I think I was inspired by my father who photographed a lot throughout my childhood.

I got my first camera in 2017. I learned to use it with the help of a few online courses and evening classes and I practiced mostly by photographing my children. With kids you learn fast because you need to work on their terms and be very quick. After photographing my kids I got my first client, Zara, for which I photographer children's clothing at home during the pandemic because we couldn't fly to Spain for the photoshoots. I learned a lot about photography during that time.

As a photographer you get to be in the role of the observer which suits me well. What I love about it the most is that I somehow when looking through the lense, I loose my analytical sense and enjoy being in that state.

"When creating a look I prefer not to overthink it, but rather prioritise feeling and comfort."

You have a colorful and playful style. Where do you get your inspiration from?

It's hard to say precisely, but I guess as an observer my subconscious stores and processes a big part of what I see, feel and experience. When creating a look I prefer not to overthink it, but rather prioritise feeling and comfort. I often have one piece of clothing I'm crazy about and then I create a look around it that reflects my mood of the day, is balanced enough but preferably has some contrast to it.

What kind of role does jewelry play in your life? What do you appreciate and look for in a piece of jewelry?

Jewelry adds the final touch to my look and is the perfect example of how much a single detail can affect an entire look.

I often accidentally go by Coco Chanel's rule “Before you leave the house, look in the mirror and remove one accessory”. I very easily get the feeling of wearing too much. I would like to be bolder about it because I love seeing other people wearing a lot of jewelry. I like choosing jewelry that balance or elevate my looks.

I really appreciate design and skilled hand-making in jewelry. It's also important to me to hear the story behind the jewelry, like with all Kalevala pieces.

Which Kalevala pieces are your favourites? If you were to gift a Kalevala piece which one would it be and who would you gift it to?

My favourites are the Maiden of the North and Summer Night rose jewelry series. I think they combine nature and both traditional and modern Finnish culture beautifully together. Additionally, I love the the simplicity of the Kosmos which has become another favourite of mine. I find it so inspiring how Kalevala's jewelry series are built around mystical and mythological stories in an innovative and modern way.

I would love to gift my therapist a piece from the Maiden of the North series as a thank you as well as a way to show her the powerful woman I see in her. I would also gift something from the Kosmos series to my sister who works for the environment and who I wish would show herself some grace and gratitude.

Laila Lindqvistin suosikkikorut

Summer Night Rose hair comb silver
Summer Night Rose hair comb silver
New

Summer Night Rose hair comb silver

Regular price 450,00 €
Regular price Sale price 450,00 €
Anni Ruuth
Summer Night Rose Earrings Big silver
Summer Night Rose Earrings Big silver

Summer Night Rose Earrings Big silver

Regular price 280,00 €
Regular price Sale price 280,00 €
Anni Ruuth
Summer Night Rose miniature earrings silver
Summer Night Rose miniature earrings silver
New

Summer Night Rose miniature earrings silver

Regular price 135,00 €
Regular price Sale price 135,00 €
Anni Ruuth
Summer Night Rose miniature pendant silver
Summer Night Rose miniature pendant silver
New

Summer Night Rose miniature pendant silver

Regular price 155,00 €
Regular price Sale price 155,00 €
Anni Ruuth
Summer night rose bracelet silver
Summer night rose bracelet silver
New

Summer night rose bracelet silver

Regular price 390,00 €
Regular price Sale price 390,00 €
Anni Ruuth
Summer Night Rose ring silver
Summer Night Rose ring silver
New

Summer Night Rose ring silver

Regular price 195,00 €
Regular price Sale price 195,00 €
Anni Ruuth
Kosmos necklace silver
Kosmos necklace silver
New

Kosmos necklace silver

Regular price 260,00 €
Regular price Sale price 260,00 €
Antonio Mazzamauro
Kosmos Bracelet small Bronze
Kosmos Bracelet small Bronze
New

Kosmos Bracelet small Bronze

Regular price 165,00 €
Regular price Sale price 165,00 €
Antonio Mazzamauro
Kosmos Pendant 1 part Bronze
Kosmos Pendant 1 part Bronze
New

Kosmos Pendant 1 part Bronze

Regular price 55,00 €
Regular price Sale price 55,00 €
Antonio Mazzamauro
Kosmos Ring Silver
Kosmos Ring Silver
Sale -20 %

Kosmos Ring Silver

Regular price 140,00 €
Regular price 175,00 € Sale price 140,00 €
Antonio Mazzamauro
Kosmos Ring Bronze
Kosmos Ring Bronze
Sale -20 %

Kosmos Ring Bronze

Regular price 108,00 €
Regular price 135,00 € Sale price 108,00 €
Antonio Mazzamauro
Kosmos choker bronze
Kosmos choker bronze
New

Kosmos choker bronze

Regular price 265,00 €
Regular price Sale price 265,00 €
Antonio Mazzamauro
Kosmos stud earrings silver
New

Kosmos stud earrings silver

Regular price 85,00 €
Regular price Sale price 85,00 €
Antonio Mazzamauro
Maiden of the North Earrings silver
Maiden of the North Earrings silver
Sale -20 %

Maiden of the North Earrings silver

Regular price 284,00 €
Regular price 355,00 € Sale price 284,00 €
Taru Harmaala Chaloff
Maiden of the North Bracelet silver
Maiden of the North Bracelet silver
Sale -30 %

Maiden of the North Bracelet silver

Regular price 231,00 €
Regular price 330,00 € Sale price 231,00 €
Taru Harmaala Chaloff
Maiden of the North Earrings small bronze
Maiden of the North Earrings small bronze
Sale -20 %

Maiden of the North Earrings small bronze

Regular price 116,00 €
Regular price 145,00 € Sale price 116,00 €
Taru Harmaala Chaloff
Maiden of the North Necklace silver
Maiden of the North Necklace silver
Sale -20 %

Maiden of the North Necklace silver

Regular price 428,00 €
Regular price 535,00 € Sale price 428,00 €
Taru Harmaala Chaloff
Kosmos gift set silver
Discount 20€

Kosmos gift set silver

Regular price 325,00 €
Regular price Sale price 325,00 €
Antonio Mazzamauro